Finding fields for innovation

Q: What is "finding fields of innovation"?

“Finding fields for innovation” is the first phase in the innovation process. The organization finds suitable potential for innovations, new developments, future products, services and new business areas. The “Find fields for innovation” service package of the same name is a compact project in which we work with a small team from your company to identify innovation potential in just a few months. The decision for future efforts in the direction of innovation or new business areas is then made together with the company management on the basis of criteria and data.

Q: How long does it take to find fields for innovation?

Together with a small team from your company, it usually takes three to four months to find suitable fields of innovation for your industrial or technology company.

Q: Who is "Finding fields for innovation" aimed at?

Finding fields of innovation” is usually used by those responsible for innovation, product management or business development. Often in close coordination with the management. Typical customers are B2B companies with 500 or more employees and business units with 200 or more employees. Finding fields for innovation is therefore aimed at ambitious companies that do not want to leave their future business to chance.

Q: What is the result of "Finding fields for innovation"?

The end result of “Finding fields for innovation” is a selection of quantified market potentials for your company and a clear decision in favor of one of these fields of innovation. The market potential is substantiated in each case by first-hand market discussions with the relevant target groups. These target groups can consist of existing customer groups and new markets.

Q: What is the added value of "Finding fields for innovation"?

The most important added value of actively finding areas for innovation is securing market potential before solutions, products and technologies are developed that are later unsuccessful or only moderately successful on the market. You will also find suitable fields of application for your company’s special expertise and skills.

Before making great efforts for innovation, you want to be sure that the result will hit the market. This is what fields for innovation do.

What is

Innovation fields are market demand with willingness to pay

You can find suitable fields for innovation through a combination of internal groundwork and external market research.

Together with decision-makers and experts, we find your innovation fields for future business and innovations. market requirements that the customer may not yet be aware of. The “Finding fields for innovation” service package consists of a series of joint workshops and interim in-house work. After around three months, you will have identified new market potential, have a willingness to pay and have initial starting points for subsequent product and service development. And usually a few direct customer inquiries as a side effect.

Service details:

Finding fields for innovation

is ideal for:

For companies that rarely make cold acquisitions.
When the future business is unclear.
As a basis for new business areas.
To avoid wasting investment.

Advantages at a glance

100%	Focus for the following developments
10	New customer contacts

5	Quantified market potentials
1	Data-based decisions for your future business

Procedure

HOW DOES THE PROJECT WORK?

Order clarification and internal stakeholder interviews
Kick-off workshop for an open mindset
Status assessment and initial target markets
Expert interviews to collect potential
Script and interview training for external market sounding
Interviews to identify market potential
Evaluation, optimization, iteration, consolidation
Joint decision with the company management

How we work

HOW DOES THE PROJECT WORK?

At any time:

Tight schedule
Crisp job description
Group work and discussion
Decisions
…back to 1

We lead the project team with clear orientation and freedom to entrepreneurial ownership: participatory and systemic.

In the end, they have

AT THE END OF THE PROJECT YOU HAVE:

Clarity about which innovations your future market needs.

Proof of need and willingness to pay.

Confidence to develop new business.

Full support of the company management.

Voices of satisfied customers

Thank you very much. This CTO contact was a great help to us!

Robert Schreiter
Sales Manager, Böllhoff Group

We have verified our strategy and know that we are heading in the right direction.

Carsten Sambraus
Head of Innovation, Bühler Technologies

My most important insight is to look at problems and wishes with a strong focus on the customer's perspective.

Michael Sting
Business Development Manager, Isabellenhütte Heusler GmbH & Co. KG

Don't leave innovation and market success to chance any longer!

Structured innovation saves time and increases the chances of success.
Set strategy, find markets, and develop ideas that truly align with your core business.
With entrepreneurial expertise for B2B, industry, and technology.