Design Thinking Workshop

Q: What is a design thinking workshop?

A design thinking workshop is a building block in the innovation process. A diverse team of experts and managers understands customer needs at first hand, develops rapid prototypes and receives direct feedback from the target audience. Sometimes a Design Thinking workshop only covers a subset of the Design Thinking toolbox.

Q: Why should you do a design thinking workshop?

In many cases products are developed and later fail on the market. Often because they do not meet actual customer needs. A design thinking workshop helps to understand the customer perspective at an early stage in order to actually solve the right problem for a customer segment. A relevant customer problem is the basic prerequisite for developing a successful innovation. Thinking about technical feasibility or commercial exploitation beforehand often wastes time and resources. Innovation workshops using the design thinking methodology help with this.

Q: How long does a Design Thinking workshop take?

A one-day innovation workshop with Design Thinking is well suited to understanding the methodology and bringing innovation to life. For real ideas and results that your company can use for future innovation success, two days are better. It could also be a half-day workshop for inspiration purposes or as a micro training.

Q: What is the result of a design thinking workshop?

The result of a design thinking workshop is an initial prototype of a new product, service or business model. As a rule, there is already customer feedback on this prototype. Other results include customer wishes, pain points and needs that were identified directly at B2B customers or consumers. The result is therefore also a clear understanding of needs which are are highly relevant for the target group.

Get to know the principles and methods of design thinking to drive innovation in your company.

What is

Empathizing, ideating, prototyping, testing

This interactive innovation workshop provides participants with a clear understanding of the Design Thinking methodology.
Design thinking helps to understand customer needs and develop solutions to problems.
Through practical application in a case study, participants acquire all the skills they need to apply design thinking in the company.

With Design Thinking you can:

Promote human-centerd and user-centered problem solving.
Develop empathy and understanding for end users and stakeholders.
Developing creative ideas through open collaboration.
Develop prototypes, iterate and validate solutions quickly.
Build a culture of innovation and experimentation within the team.

The innovation workshop will include a mix of presentations, group exercises and design challenges.
Participants will work in cross-functional teams to apply the principles of design thinking in a guided environment.

Service details:

Design Thinking Workshop

is ideal for:

Team leaders or companies who want to use design thinking methods for product and service development.
B2B companies that want to better understand customers, users and users.
Industrial companies that want to apply design thinking in B2B.

Advantages at a glance

Practical toolkit for solving complex challenges.
Better decisions by understanding user needs and pain points.
Promoting cooperation and creativity in teams.
Staying one step ahead of the competition with fast innovation cycles.

Procedure

How does the Design Thinking workshop work?

START
Ice-breaker, empathy, case, jumping in at the deep end
Persona, Value Proposition Canvas, Pains & Gains
LUNCH
Warm-up, ideation, prototypes, testing
Storytelling, pitch, wrap-up
END

How we work

How do you work in the Design Thinking workshop?

Tight schedule
Crisp job description
Small group work
Discussion of the results
… back to 1

This applies to a Design Thinking workshop using an example as well as to a real innovation project.

In the end, they have

After the Design Thinking workshop you will have:

Understood what design thinking is (and what it is not)
Clarity on how to use design thinking for your next innovation project
Recognize when you are better off using other innovation methods
experienced great things and broadened your horizons.

Voices of satisfied customers

Thinking outside the box!

Daniel Krez
Design and Project Engineer, AE Group

Fantastic for getting out of your comfort zone!

Clayton Farugia
Lufthansa Technik

Great approach to teaching design thinking in a one-day event!

Robert Schell
Böllhoff

Don't leave innovation and market success to chance any longer!

Structured innovation saves time and increases the chances of success.
Set strategy, find markets, and develop ideas that truly align with your core business.
With entrepreneurial expertise for B2B, industry, and technology.

Target group

Design thinking for which target group?

Design Thinking as further training

Design thinking provides insights and findings that can be useful at all levels of the company in every function and for every person.
So anyone can take part in a design thinking workshop for training purposes and there is something for everyone. Previous knowledge is not required.

Design thinking as an innovation workshop

The more diverse and interdisciplinary the team, the more far-reaching the ideas.
Depending on the corporate culture, however, there are also dangers in putting the board of directors together with middle managers and experts in a joint workshop without skilful preparatory work.
For good and realizable results, the target group must be chosen wisely.
Prior knowledge should be equally distributed.

Design thinking workshop for your team

It is of course possible to send individual participants to an open Design Thinking workshop.
But don’t get your hopes up too much that the spark will come from second-hand experience.
If you want to use Design Thinking (like any other method) successfully, then let your team learn the process together.
As an innovation consulting company, TOM SPIKE offers Design Thinking workshops in Berlin or other cities.
We are also happy to come directly to your company with in-house training.
Your team will learn targeted Design Thinking methods so that you can apply Design Thinking independently in your company.
Get to know the needs of your customers and users and develop ground-breaking innovations – from the initial idea to the prototype.

Design Thinking Workshop in Berlin or other cities

Fixed price per participant
plus. Travel/accommodation of trainers (except Berlin)
Catering and workshop materials included

Design Thinking Workshop in your company

Up to 12 participants: 2 trainers
Up to 24 participants: 3 trainers
plus. Arrival/accommodation of the trainers
Workshop materials included

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