Business case for
Innovation

Q: What is the business case for innovation?

The business case for innovation is a crystal-clear argument as to whether and how an innovation will pay off financially. This includes pricing, sales figures, distribution model, running costs, investments and amortization. The business case for innovation first convinces the innovation team and then managers, investors and other decision-makers.

Q: Why should I make a business case for innovation?

A solid business case for innovation ensures that you are backing the right horse. It also helps to maintain the decision for the innovation project even in the event of daily changes in the company. Because innovation is the first thing to be cut when clouds gather. The business case for innovation can prevent this.

Q: How long does a business case for innovation take?

The business case for a single innovation project can usually be calculated in one day. For more complex innovation projects, digitalization endeavours or strategic innovation measures the business case may take longer. The business case for start-up innovations often only takes half a day.

Q: What is the result of the business case for innovation?

The result of the business case for innovation is a clear decision proposal as to whether the innovation is worthwhile and should be implemented. Different distribution options, price points and investment options are often part of this decision. The decision proposal is not tied to a specific template and can then be converted into any format.

“Innovation? Show me the business case first!” Get business case & argumentation for your future success.

What is

Have certainty whether the idea will pay off

Ideas are a dime a dozen. But is the idea worthwhile? How much sales can we expect? What does the customer pay? And what does it cost? Where is the break-even point?

You know the idea and product yourself. A good understanding of the target group, concrete added value and solid assumptions turn it into a business case. Or not. Find out for yourself!

Service details:

Business case for
Innovation

is ideal for:

For developers with good ideas and little financial experience
Against nasty surprises when entering the market
As a basis for targeted validation of untested assumptions
To obtain the support of the company management

Advantages at a glance

1	solid baseline, for the development of profitable innovations
1	Page with all the relevant facts on the economic viability of ideas and potential innovations

1	Recommendation for management as to whether and how innovations should be pursued further
10	Answers to the most important, critical questions from managers and potential investors

Procedure

HOW YOUR BUSINESS CASE IS CREATED

in a maximum of 6 weeks:

Order clarification
Kick-off meeting & business case objectives
Review of existing documents
Stakeholder interviews
Market research and validation discussions
Business Case Design & Iteration
Results acceptance & feedback

How we work

YOU CAN RELY ON IT

At any time:

Tight schedule
Transparent clarification of requirements
Involvement of relevant stakeholders
Expert reviews
… back to 1

We understand you. Good enough to ask the right questions. Where there is uncertainty, we make gaps transparent and find answers for you.

In the end, they have

THE BUSINESS CASE GIVES YOU:

Clarity on how much potential your project really has. Transparency, with which adjusting screws success grows. Arguments about what to do next and why. A solid, fact-based foundation to avoid being grilled by management or investors.

Voices of satisfied customers

The best event since the reorganization 8 years ago!

H. Meierkord
CEO, Advansa

Very professional and unconventional

Managing Director
Industrial SMEs

Fresh and inspiring. We have started!

M. Heinrichs
HR Manager, Hesse-Lignal

Don't leave innovation and market success to chance any longer!

Structured innovation saves time and increases the chances of success.
Set strategy, find markets, and develop ideas that truly align with your core business.
With entrepreneurial expertise for B2B, industry, and technology.